Table of Contents

Step 3

#3 Twitter employs an auction model that takes into account factors such as the bid amount, the ad content, the desired audience, and the level of competition.

Consequently, the pricing structure is contingent on the ad type, but in our scenario, we’ll be charged solely based on clicks.

The system operates on a post-payment basis (I trust you grasp the concept). On average, the cost per click typically falls within the range of 0.5 to 4 dollars, although in my personal example, it was even lower.

Now, let’s delve into our guide, where we’ll explore what, how, and why.

Step-By-Step 1

To begin, let’s set up a Twitter account.

Create the account using a female name. In the bio section, express an interest in “making new connections, meetings, relationships, or casual encounters.”

For the avatar, it’s advisable to use an image of a young, attractive woman (your choice), but ensure it’s not explicit, so the profile appears authentic.

Step-By-Step 2

Navigate to the Twitter Ads Manager and select “Create campaign.” This action will lead us straight into the process of building our upcoming campaign.

Step-By-Step 3

While the Ads Manager offers a variety of objectives, we’re focused on just one: “Website clicks.” This is to link our future Click-Through Rate (CTR) to the Pay-Per-Click (PPC) model and start generating revenue immediately.

Step-By-Step 4

Moving forward, let’s delve into the specifics of our company.

We’ll assign it a name and establish budget parameters, both daily and overall.

This allows us to initiate a trial run, perhaps with an initial budget of $10, and then fine-tune our campaign based on our evolving interests. (In our case, I began with a total budget of $30, adjusting it within a range of approximately $10 per day for a more in-depth testing and analysis).

Following that, opt for “Autobid.” Twitter suggests commencing with autobidding, allowing the platform to determine the optimal cost per click for acquiring the most effective ad placements for social network users.

Under “Demographics,” specify that our target audience includes both men and women.

Make sure to select the legal age of adulthood (18+). In my case, I opted for 25+ to maximize ad engagement and then set it to “And up” for a broader reach.

And there you have it! We can see that our ads will potentially reach a minimum of 43.7 million users. For language targeting, we select English, as our primary focus lies within the EU, US, and AU regions.

After that we see the Devices setup.

Here we choose “Android 10 and above” + “iOS 10 and above”

We want to emphasize that this is a crucial aspect of our strategy. We opt for Android 10 and higher because these users tend to have greater spending capacity.

Additionally, some networks encounter payment issues with Android versions below 6.0. Failing to give this due consideration could put our advertising efforts at risk.

After that, we see “Targeting features”.

In this step, we list all the keywords (I won’t disclose mine) related to dating, meetings, relationships, flirting, and related topics. In essence, we’re conducting keyword targeting based on interests.

An essential element to consider: include “Society – Dating” among the interests to ensure precise targeting.

Now, let’s explore the “Placements” section. Here, we select “Profiles” and “Search results.”

We opt for these two options, and once the campaign is live, we can fine-tune our placement choices based on the initial day’s performance. For instance, if profiles are performing well, we keep them and may remove search results, and vice versa. In my experience, both placements yielded results when I initially set up the campaign, so I retained both.