After extensively researching numerous threads, forums, and blogs and not finding individuals advertising on Twitter, we will now attempt to provide a comprehensive description (please note that it involves a substantial amount of text, so kindly exercise patience).
We will begin with a concise lecture..
Twitter ranks third among the world’s top ten social networks in terms of active users, boasting 330 million monthly users and 145 million daily active users, making up 40% of the total user base.
This platform serves as a hub for sharing ideas, real-time information, relevant news, and even more trivial content like photos of pets, landscapes, cars, yachts, and selfies.
As a result, Twitter hosts a multitude of hashtags, catering to diverse interests. It’s a space where people converge to engage in conversations about virtually any topic and stay informed about global events.
Why not consider employing Twitter ads to connect with your desired audience?
Particularly as users are not currently inundated with advertisements and tend to engage fairly faithfully with promotional content.
In 2017, we encountered a page from the renowned company ‘ZZ,’ where they candidly presented ‘upcoming news’ from their studio.
When you click on the tweet, you are greeted with a notification saying ‘The following media includes potentially sensitive content,’ followed by a ‘View’ button, which informs you that by clicking, you’ll gain access to a mid-roll video clip.
The video starts with studio branding at the beginning and ends with it as well. Additionally, there’s a link at the bottom.
When clicked, it directs you to a payment page where you can choose from various packages and pricing categories. By becoming a member, you’ll gain access to all the latest content.
“Interesting”, we pondered.
At that moment, a ‘brilliant idea’ popped into my head – to promote traffic on the dating site through Twitter. Back then, the niche seemed entirely vacant and underutilized.
I imagine you might have numerous questions, but let’s proceed step by step:
- Who should consider using Twitter ads and what specific goals can they achieve?
- What ad formats are at their disposal, and when is the optimal timing for their utilization?
- What are the associated costs for advertising on Twitter, and how can one configure and launch their campaigns?
Step 1
#1 Currently, Twitter is a valuable resource for advertisers, delivering impressive results (as I will illustrate later).
Twitter’s user base is segmented into distinct communities. It’s a rather ‘niche’ community, distinct from Google Ads’ extensive reach.
Therefore, approaching Twitter advertising requires a strategic approach. Nonetheless, for specific objectives, it stands as an exceptional advertising platform because its primary purpose in advertising is:
- Relevance (Twitter aims to display ads that align with your interests and provide value, utilizing AI to tailor ads based on factors such as your interests, age, language, and geographical location. In essence, it gathers user data, similar to other social networks, to cater to your interests).
- Engagement (measured by video views, app installations, website visits, likes, retweets, gaining followers, and interaction with hashtags).
- App Re-engagement (encouraging users to reopen, update, or take specific actions within your app through a re-engagement campaign).
Like all enticing opportunities, there’s a catch. Twitter ads cannot be used to promote 18+ content. So, with some careful consideration and logical thinking, we can devise a recipe for success.
As the popular saying goes, “To thrive, one must master the art of adaptation.” That’s why we need to explore a system of “modifications” once more (more on this later).
Step 2
#2 There are various methods for advertising on Twitter, but I’ll focus on one that I’ve had experience with – the “promoted tweet.”
This tool allows us to convey information to potential leads. We can promote text, images, GIFs, videos, and polls.
An excellent advantage is that we can target a specific audience (in this instance, those interested in Dating) without reaching all our followers (we don’t aim to amass followers who’ll follow our Twitter, no, we don’t need followers at all).
